1) Ted
Nicholas - - "Secrets From "The Man" Who’s Sold More Than
$6 Billion In Products Using These Direct Response Methods"
Ted Nicholas has sold more than $6 billion in products – that’s
more than any other guru! He’s owned 23 businesses, made
millions in direct mail, knows the ins and outs of negotiating,
and has written and tested copy for more than 30 years
Imagine how easy marketing would be if you could consult an
expert for all your business dealings. Someone who has already
made the mistakes you’re about to make and can tell you a better
approach a winning approach.
It could save you thousands and make you millions. Ted Nicholas
is doing just that and in this interview you’ll hear some of his
tried and true methods that have earned him his guru status.
According to Ted Nicholas, most copywriters think it’s important
to cater to as many prospects as possible, but if you cast your
net too wide, you’ll neglect your niche-specific customer and
essentially shoot yourself in the foot. And in this interview,
you’ll hear how to make sure your marketing is narrow, targeted
and as effective as possible.
You’ll Also Learn…
* The most costly mistake Ted has ever made – and how to
easily avoid making something similar
* How Ted grows his list and keeps it hot
* Tips for renting lists and ways to prevent yourself from
getting ripped off
* How the internet has affected the direct mail business.
* How Ted consistently gets 80% off his magazine advertising.
* An analysis of one of Ted’s sales letters.
* Why Ted says you should never promote anything you’re not
passionate about – and the one lesson he learned straight from
Napoleon Hill
* Whether or not testimonials are as strong as they used to be –
and how to use them to invoke the kind of emotions you want
* How to use “scarecity” tactics to effectively call people to
action
* And much, much more
Ted says he’s an entrepreneur first. He started out with zero,
knows what it’s like to be on the other side of the desk, and
knows how to get people into the mindset to succeed. So if
you’ve ever dreamed of having a guru in your pocket to consult
whenever you need to, this audio interview is for you.
Follow along as Ted breaks down his own sales letter and reveals
secrets about headlines, bullets and the PS. Go to Ted's site at
the link below for more great advice and a link to Ted's site.
Go to www.TedNicholasMentoring.com
This audio interview consists of a 79-minute audio and an
accompanying 59-page transcript.
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2) John Carlton - - How To Succeed In Marketing Even When Everyone
Wants To See You Fail.
An Interview With Copywriting Legend
Years ago, John Carlton met his first copywriter while working
in the art department at a catalog company and asked her how to
do copywriting. She told him it was way too hard and that he
would never figure it out. John made the decision that day that
not only was he going to make it, but that he wasn’t going to
withhold the secrets of his success from anyone after he did.
According to John Carlton, people naturally love grief, so
you’re probably not going to find many people in your fan club.
Your neighbors, your brother-in-law, maybe even your own spouse
will secretly hope you fail and will delight in your
misfortunes. But overcoming adversity is what every guru has had
to do to make it. And you can do it too.
So in this interview, you’ll hear John take on questions from
hardtofindseminars.com listeners. And unlike the copywriter he
met long ago, John doesn’t hold anything back.
You’ll Also Hear…
* How to connect with your audience and become their go-to guy
* How to get your foot in the door with copywriting
* John’s influences and resources he’s learned along the way
* How to break into a more affluent market by showing the value
of your services
* Which is better – direct response or email, and whether or not
you should bother with
* How to get targeted traffic to your site
* How to market your services to small businesses in this
economy
* 3 ways to identify the hot buttons in a market
According to John, if you’re looking for reasons to fail, you’ll
find them. And many people use the economy as an excuse to give
up trying. But the good news is, nothing beats straightforward
salesmanship. So if you show people the value in your product,
you’ll succeed in any economy, and against all odds. And in this
interview you’ll hear how to do that.
This audio interview consists of a 76-minute audio and an
accompanying 60-page transcript.
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3) Denny Hatch - - Money-Making Secrets Straight
from the Lips of the Legendary Direct Market Guru.
Denny Hatch is a freelance writer, designer, and consultant of
direct mail/direct marketing and the author of four books on
marketing and business. He has analyzed thousands of direct
mailings in more than 200 categories in the past 25 years.
In this Denny Hatch interview, he shows you how your businesses
can take advantage of marketing, sales, PR, and communications
while avoiding the pitfalls. The cornerstone of Denny’s success?
No matter what you’re selling, you’re in the business of
acquiring repeat customers!
Listen as Denny Hatch reveals historic and fascinating stories
about:
* The $1,000,000,000 offer that still brings in droves of
subscribers
* The 4-martini lunch that launched Who’s Mailing What!
* Sensational snake oil salesmen
Learn how to.....
* Leverage competitive intelligence
* Develop breakthrough test ideas
* Identify new opportunities
* Write more compelling copy
* Get your sales letter opened and read
* Phrase powerful offers
* Pick the surefire option
* Bump your response rate
* Convert prospects (or suspects) to advocates use the five
steps of success direct marketing
* Tell a story and connect emotionally, one-to-one with your
reader
* Successfully negotiate rights
* And much, much more!
Denny will help you understand that Direct Marketing techniques
are not only relevant; they are critical and indispensable if
your business hopes to stand out in this madding crowd.
This audio interview consists of a 55-minute audio and an
accompanying 32-page transcript.
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4) Melvin Powers--An Interview With Legendary
Book Publisher
Melvin Powers discovered he had the “Midas touch” for book
publishing when he was 16 years old. After Melvin Powers ordered
a book on chess from a Popular Science magazine, he set up shop
from his living room and discovered an instant success formula
for selling book by mail using small classified ads.
And in this three part interview, you’ll hear Melvin’s
incredible story along with his step-by-step formula for
success. Even though he’s sold more books than most people can
imagine, Melvin says that books are really just the “calling
card” for the seemingly endless amount of backend deals you can
make from them.
And Melvin shares how he makes serious money selling back end
seminars, records, consulting and much more from his book sales.
He also shares the marketing secrets and licensing deals that
have made him an icon in the direct mail, distribution, and book
publishing fields.
Here's Some Of What You’ll Learn From This Interview:
* How much of a mark-up you’ll need in order to make a
worthwhile profit from your book sales.
* How to make deals with magazines so that you’re not paying
their outrageous advertising rates.
* How Melvin successfully tests his books, advertising,
headlines and direct mail.
* Learn about an offer Melvin made on his books that instantly
increased his book sales.
* Learn what products you should sell after the sale of the book
and how to make the real money
* Learn what mistakes most make when negotiating royalties with
authors and publishers.
* What you should do if someone returns your book for a refund
* How to sell publishing and movie rights to your book to other
countries.
* Learn how Melvin has adapted to the skyrocketing costs of
printing and postage.
Melvin Powers is a legend because he seems to instinctively know
where the market is headed and how to adapt to it. And in this
audio, you’ll hear how he does it. You’ll hear how he keeps his
eye on the big picture and never lets fear get in his way.
So even if you’re not interested in making a living from books,
you may still want to listen to this audio interview. Even an
expert can learn a lot from this marketing genius.
Part One of this interview is my first interview with Melvin.
Parts Two and Three is Melvin Powers answering questions
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Melvin Powers - - Lessons From A Book-Publishing Giant Part Two
And Three Of The Interview
Melvin Powers is a legend. He owns a thriving mail-order
business, negotiates his own deals, makes a great living, and
has a lot of fun. And with years of experience, he’s just the
person to ask marketing and publishing questions to. That’s
probably why I got so many responses when I asked listeners if
they had any questions for this book publishing giant.
So in Part Two and Three of the Melvin Powers interview, you’ll
hear Melvin field those questions. And because he truly likes to
help people succeed, he gives step-by-step, thoroughly honest
answers. But best of all, he illustrates his answers with
examples from his own life to show just how practical success
can be, if you put your mind to it.
Melvin Powers Interview - - Part Two: The
Power Of Asking
It doesn’t matter whether your goal is to obtain rights to a
book, get your product on TV, promote yourself at Barnes and
Noble or lecture at the community college. Things aren’t going
to just fall in your lap. And in Part Two, you’ll hear how
Melvin has done all of those things – and how easily you can do
them too – just by asking the right people the right questions.
You’ll Also Hear…
* How Melvin used local community colleges and bookstores to
promote his seminars
* How to get your product reviewed for infomercials – and what
kind of deal you can expect
* How much infomercials cost to produce and what products are
hot in the market right now
* The resources Melvin would use if he had a new venture to get
off the ground
* Which is better – self-publishing or selling the rights to
your book
* How to get the best mailing lists for your target market – and
how to make the most of them
* How Melvin uses PR to promote his books and products
Melvin didn’t just write books and advertising copy – he wrote
songs as well. And in Part One you’ll also hear all about his
time as a songwriter including the hit he wrote that was based
on a true story. (He even sings part of it.)
Part
Three - The Key To Never “Missing The Boat”
According to Melvin, you’ve only missed the boat if you think
you have. It’s never too late to succeed. And in Part Three,
you’ll hear how Melvin made his way to the top along with steps
for getting there yourself. You’ll Also Hear…
* What you need to know to break into the self-help industry
* How to get books translated into another language
* How direct marketing has changed over the years – and where
it’s headed
* Where Melvin gets contracts for his deals without ever
contacting a lawyer
* And much more
Melvin has more years of experience than most people will ever
know. And in this interview, you’ll hear his advice on how to
succeed in business and in life. Enjoy.
This audio interview consists of a three-part audio (Part One is
62 minutes, Part Two is 38 minutes, and Part Three is 44
minutes) and accompanying 77-page transcript of all three
audios.
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5) Mike Pavlish - Copywriting Secrets That Will Double To Triple
your Direct Mail Response And Profit
Over the last few years, Mike Pavlish has made millions of
dollars as an A list copywriter. Established in 1988 and with
over 1,000 projects, Mike Pavlish has become one of the world’s
leading copywriters for direct marketing pros and entrepreneurs
in the fields of Health, Investment and Information Products and
Services sold online and offline. He has written winning copy
for clients like, Jay Abraham, Gary Halbert, Howard Ruff,
Prentice-Hall, Campbell's Soup, Rio Las Vegas Hotel and Casino,
Phillips Publishing, and many more.
Mike knows the ins and outs of the trade and the little known
angles that bring in big winners. And he’s found that today’s
market is significantly different than it was even just a few
years ago. In fact, he says much of the advice given nowadays is
not only outdated and wrong– but it’s costing entrepreneurs
serious money.
So in this interview, you’ll hear how to make sure your
copywriting is current for the consumers of today. These
consumers have grown skeptical about overly hyped products and
outrageous claims. They also don’t have time to read through
mountains of copy, especially if it sounds like something
they’ve already heard before.
Fortunately, though, there are specific techniques that appeal
to this new generation of consumers, and in this interview,
Mike’s going to reveal what he’s learned over the years.
Here’s What’s Waiting For You In This Interview
* The secrets on how to write the headlines that stop readers in
their tracks.
* How to work your copy so it’s fresh for today’s market –
consumers avoid the same old, same old
* How to use a focus groups to ferrite out hidden objections
about your product.
* How to use online news groups to uncover what people really
want
* What’s most important for winning promotions
* How to structure your fees so you don’t loose the shirt off
your back.
* Sneaky little tricks to maximize your profits from direct mail
* And much, much more
If you are a direct marketer, follow Mike Pavlishe’s advice and
it won’t be long before you’re years ahead of the competition.
This audio interview consists of a 52-minute audio and an
accompanying 41-page transcript.
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6) Bob Bly - - Interviewed By Michael Senoff
Here's a two part interview with master copywriter Bob Bly. This
is a GREAT interview because I grilled Bob with your questions
on the inside secrets of the copywriting business. The purpose
of this interview is not to sell you anything. It's just
straight-up killer copywriting secrets and content. Bob Bly is
an independent copywriter and consultant with more than 25 years
experience in business-to-business, high-tech, industrial, and
direct marketing. McGraw-Hill calls Bob Bly "America's top
copywriter." He is the author of what many consider to be the
"Bible" of copywriting, The Copywriter's Handbook, published by
Henry Holt & Co.
The legendary David Ogilvy
says: " I don't know a single copywriter whose work would not be
improved by reading this book. And that includes me." Bob Bly
writes sales letters, direct mail packages, magalogs, e-mail
marketing, ads, brochures, articles, press releases,
newsletters, Web pages, white papers, catalogs, and other
marketing materials clients need to sell their products and
services to business and direct- response buyers.
Most copywriters out there today have, at best, only a few years
of experience -- and are not yet masters of their craft. Bob has
been writing winning promotions for top clients like Boardroom,
IBM, Intuit, Ken Roberts Company, Swiss Bank, Nortel Networks,
Praxair, and dozens of other companies for over a quarter of a
century! Yes, there are a few other senior copywriters you can
hire today. But Bob does something many of them do not: he
writes all of his own copy.
He doesn't hire junior
copywriters to work on your promotions. If he takes on your job,
you know that every word in your promotion was written by Bob
Bly... an advantage not available from any other source. This
may be your only chance to get answers from one of the best
copywriters ever.
Bob also has a publishing
company called CTC Publishing CTC Publishing is the publishing
company of Bob Bly, the man McGraw-Hill calls ''America's top
copywriter.'' Bob has written copy for more than 100 companies
including Boardroom, Phillips, IBM, Medical Economics,
AlliedSignal, and Lucent Technologies. He is the author of more
than 60 books and a columnist for DM News and Early to Rise.
This audio interview consists of a two-part audio (Part One is
65 minutes and Part Two is 48 minutes) and accompanying 87-page
transcript of both audios.
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7) Ben Settle - - Find Out What It Really Takes To Pull More
Sales And Profits From Every Ad Or Sales Letter You Ever Use
Here is another exciting interview from my copywriting series.
Several years ago, I found a direct response copywriter. His
name is Ben Settle. And when someone had sent me a newsletter
that he had written about my www.hardtofindads.com site, after
reading that copy, I knew this guy was really good and then I
knew that I would want to be doing some work with him soon. Ben
has since written several winning sales letter for me and my
website at https://www.hardtofindseminars.com/ , including my
Secret Loophole product, my Joint Venture Magic product, and my
Art Hamel Seminar product. He’s also done revisions of my letter
for my HMA Marketing Consulting Training and several others.
Recently I interviewed Ben on some of the most frequently asked
questions people ask me about copywriting. There’s a gold mine
of information in this interview and I strongly recommend you
listen to this more than once.
These secrets have put a
lot of money in my pocket and they will do the same for you if
you apply them to your own copy. Now, some of the secrets you’re
going to learn about in this interview include: How to get
unlimited ideas for your ads, products, and other writing by
playing video games…The strange but scientifically sound reason
why you should write your headlines under water…How to write
sales letters, newsletters, and books while driving your car…A
secret way of using spell check on your computer to eliminate
writers block and procrastination forever…How to make everything
you say in your ads one hundred percent believable and credible
without needing testimonials, credentials, or other proof
elements…What exact questions to ask a client to get the best
material for the ad you’re writing.
You’ll learn how to make even deadly boring products sound
exciting and fascinating. You’ll learn two ways to write copy
for own products and services without sounding like an arrogant
chest pounding jerk. You’ll also learn how to find time to study
and learn about copywriting even if you have a job, family
commitments, and other adult responsibilities. And in addition,
you’ll learn how to make outrageous claims and exciting promises
in your ads without sounding hype.
This audio interview consists of a 63-minute audio and an
accompanying 63-page transcript.
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8) David Bullock - - How The Japanese "Cracked The Code" To Online
Advertising Testing
Testing your website and conversion process is the only way to
get maximum profits in minimum time but most people don't know
+how to conduct a test that gets good results.
"Tagoochy" is a funny sounding name. It's a Japanese name. And
we all know that when it comes to business the Japanese lead the
world in Technology! It's this same technology that created the
need for more efficient testing applications for manufacturing.
A wiled haired genius and national hero in Japan names Tagoochy
created a system for testing that works with online advertising
optimization.
Simply put, if you are trying to increase your profits and
reduce your costs associated with your online and offline
marketing and advertising campaigns, you need to know about
Tagoochy.
The Tagoochy Advertising Method is used to "compress" the number
of tests you have to run to get superior response rates and
results. If applied correctly, this testing method causes
significant increases in advertising response in record time.
This 50 minutes recording
is with David B, a trained Tagoochy expert. This interview will
reveal the power behind this Japanese testing miracle and show
you how to get the response and conversion increased you need to
decimate your competitors and to survive in today's competitive
market.
So what is the tagoochy method and what's the big deal? Learn in
this recording...
* The most common and biggest mistake most make when testing.
* The one variable that is critical to increasing your online
ROI.
* What method is most effective to manage your online testing.
* The manufacturing principle that applies to all business
growth.
* The critical design elements that must be held for the
components to maximize response.
* How to perform a "forced survey" in your marketplace.
* What is the proper sequence for testing?
* Where do you use this method in your sales process.
* What kind of increases can you really expect?
* Why "Split Testing Thinking" does not work (actually fails) if
used with Tagoochy Algorithms.
This audio interview consists of a 63-minute audio and an
accompanying 59-page transcript.
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9) Barrie Bedell - - "Nobody Should Be Allowed To Have Anything To
Do With Marketing, Advertising, Copywriting, or Direct Mail
Until They've Listened To This Interview At Least 7 Times"
Introducing The Clyde Bedell Advertising System
Sit back and listen as I interview Barry Bedell in this
exclusive Five part presentation about the real "Father Of
Advertising" Clyde Bedell.
You have the lucky fortune of hearing this interview with Barry
Bedell, the son of the great advertising genius Clyde Bedell. I
hope you'll be as excited as I was hanging on to every word in
this amazing adventure about a man many in the advertising and
marketing fields have never known.
You'll get a detailed and personal account about the history of
this great advertising legend. And you'll hear it from the man
who loved him and knew him best. This set of recording is
designed to teach you about a proven system of advertising you
have never been exposed to before. I know you will enjoy what I
have put together for you in this exclusive presentation.
This audio interview consists of a 5-Part Audio:
* Part One is 27 minutes
* Part Two is 28 minutes
* Part Three is 24 minutes
* Part Four is 34 minutes
* Part Five is 36 minutes
And the accompanying 85-page transcript that includes all Five
Parts.
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10) Eugene Schwartz Famous Minute Speech To
Phillips Publishing
No kidding. Having Been An Ad Man For Over Fifteen Years, I Wish
I Could Have Heard This Eugene Schwartz Recording Sooner
Awesome! I have paid thousands of dollars to study the material
of all the well-known copywriting masters and while some
elements Eugene Schwartz presents are similar, there is
something completely different & amazing about his info.
In a nutshell, I would say
he speaks with conviction based on phenomenal copywriting
success. Also, he does it in such a way that you truly feel like
you are sitting in on a personal coaching session and hearing
insider secrets that will set you apart from 99.99 percent of
the marketing world! Your rare recording of Eugene Schwartz's
speech is an OUTSTANDING piece of marketing genius.
In this recording,
Schwartz offers amazing insights into his personal methods which
any copywriter or marketer can benefit from instantly. I've
never heard anything like this before, and I highly recommend
that any serious direct response marketer stop what they are
doing right now, and listen to this entire speech. It is pure
genius! Kind regards, Bill O'Connell.
This audio interview consists of an audio of the full 90
minutes of Eugene Schwartz's famous speech.
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11) Carl Gelletti Interviewed By Michael Senoff
You can't hire Carl Gelletti today to write copy for you. Why?
because any smart copywriter knows you can make a whole lot more
writing copy for your own products then you can for clients.
It's been said if you can hire a copywriter, they probably
aren't that good. Carl Galletti has risen to the top of the
world of direct-response advertising and is now considered by
many to be one of the best freelance copywriters and marketing
experts in the world.
I had the pleasure of
interviewing Carl and I can attest that he is unique as a
copywriter because of his vast marketing skills Many of the top
direct response advertisers used Carl to write advertising copy
for them including Gary Halbert, author of The Gary Halbert
Letter.
Here is what Gary says
about Carl..
"Carl Galletti is, perhaps, the most serious student of the
masters of marketing I've ever encountered. "How good is he?
Well, to give you a clue, Carl has written several direct mail
sales letters for Jay Abraham. Jay Abraham is considered to be
the top marketing consultant in the country. Jay charges $5000
per hour for his telephone consultations and his seminars cost
as much as $20,000 for five days.
Carl's client list is diverse. He has worked with authors,
professional speakers, publishers, computer companies,
contractors, executive search firms, printers, training
organizations, jewelry manufacturers, schools, health technology
firms, and the American Red Cross.
Anyone who is serious about learning copywriting and marketing
can benefit from Carl's advice. This interview will take you on
a guided tour from the days when Jay Abraham and Gary Halbert
were just getting started. You'll hear stories about the great
Robert Alan, John Childers, Gary Halbert, Jay Abraham, Brian
Keith Voiles, Ted Thomas and many others.
Carl knew them all because
he was there from the start. This is a fast paced jam-packed
intensive 111 minute interview. It's split into three easy to
listen to parts. You can gain 25 years of copywriting and
marketing experience in less time then watching two episodes of
Survivor.
If you truly want to learn
how to sell more, sell faster, write better copy (that brings in
the money), and market your product smarter, you need to listen
to every word in this exclusive interview with Carl Galletti.
This audio interview consists of a three-part audio (Part One is
41 minutes, Part Two is 36 minutes, and Part Three is 54
minutes) and accompanying 81-page transcript of all three
audios.
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12) Brian Keith Voiles
- How I Went From A Minimum
Wage Brick-Yard Worker, To Part-time Janitor, To Professional
Magician, To Brain Tumor Survivor, To One Of The World’s
Greatest Living Copywriters
This is your lucky day because I have created for you what I
think is one of the most compelling interviews on my site. It's
with Brian Keith Voiles. Brian is the one of the world's
greatest copywriter and in the next two and one half hours
you'll know why.
In this first time tell all interview you'll learn how Brian
Keith Voiles would come home dripping wet with sweat every day
in overalls from stacking bricks for a living to becoming one
the world’s greatest living copywriters.
Brian's ad writing techniques work – and his track record of
"top-dog" clients speaks for itself. Brian has written for:
*Ted Nicholas, author of "How To Form Your Own Corporation For
Under $75"
*Gary Halbert, author of "How To Make Maximum Money In Minimum
Time"
*Jay Abraham, marketing consultant and author
*Robert Allen, Best-selling author of "No Money Down Real
Estate"
You'll be super-glued to your seat as you hear in Brian's own
voice ....
* How Amway was the pivotal turning point in his thinking even
though he never made a dime in the MLM business.
* You'll be amazed at to hear how Brian describes in detail how
he was making $3200 a month working only three hours a day as a
part-time janitor.
* Learn what Brian did to support his wife and three young boys
in the early days living in a rented trailer home.
* You'll chuckle when you hear about the make and model of the
nicest car Brian ever owned.
* Get inside Brian's head as he describes what guided him to
being a copywriter heavyweight.
* Hear his personal story of how a five dollar magic set changed
the direction of his life and turned him into one of the best
copywriters on the planet.
* $90,000 in 90 days, learn how a chance chain letter started a
sequence of events that would introduce Brian to the world of
copywriting.
* Feast your ears on the story about one letter that was pulling
right about 36% and getting phenomenal results and learn how to
get it for your own swipe file.
* Hear Brian's true story of how he survived a deadly softball
size brain tumor in the middle of his head.
* Hear exactly how Brian sold 3000 copywriting courses on his
first major direct mail campaign.
* Hear why Brian thinks going offline with your product may be
the best way to rake in big money
* Hear what Brian does first before he writes one word of copy
in any letter.
* Learn who to talk to in your research phase and who to record
twice..
* Learn why recording your conversations will get you mouth
watering sales copy.
* You’ll hear specific results and success stories for marketers
like Jay Abraham, Yanik Silver
* Hear what to do when a client gets too lazy to mail your
letter.
* Learn one legal clause to place in your contract to protect
you before you write one word of copy
* Learn Brian's secret for generating headlines that smash
controls and how to get them to pop into your subconscious at
will.
This audio interview consists of a 5-Part Audio:
* Part One is 33 minutes
* Part Two is 28 minutes
* Part Three is 28 minutes
* Part Four is 31 minutes
* Part Five is 50 minutes
And the accompanying 87-page transcript that includes all Five
Parts
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13) Ruben
Estrada - - Story-telling Advice From A Hollywood
Screen-writer How To Effectively Use Story Telling In Your Copy
To Sell More Of Your Ideas, Products Or Services
Ruben, a screen writer and a teacher of screen writing skills,
was in the process of creating an information product on how to
write compelling stories, screenplays, or stage plays. He was
basing the content of his product on his own personal
experience, various teachings from his mentors over the years,
seminars, and courses.
As Ruben was creating his product, he realized that his
techniques not only applied to screen writing, but many other
areas such as:
* Creating more effective marketing and sales presentations.
* Helping teachers to present their lesson plans more
effectively.
* Teaching lawyers how to present their cases better.
* Telling stories to children.
* Improving personal relationships.
Ruben presents the parts of a successful screenplay. First, you
have to have an idea for a story. After you have a story, the
screenplay becomes your story in writing – what the audience
will see and hear. He explains that the screenplay is a
“blueprint” and gives us some simple examples.
Listen as he discusses what the best structure is for any story
and presents several elements essential to create a successful,
compelling story. Understanding story structure will become
important as you continue to listen to this interview.
Ruben goes on to teach some other keys to creating a good story.
There must be a conflict, whether it’s an outer or inner
conflict. An outer conflict may be another character. An inner
conflict may be a character’s self doubts or fears. The writer
must make sure that the audience will care about the story and
stay to see the end.
For example, Ruben gives a list of great techniques to make the
main character more identifiable to the audience. This is the
key to a successful story. Subsequently, Ruben reveals that the
same principles used to create a great screenplay can be applied
to just about any facet of business or personal life.
For example, in a business situation where perhaps you are a
sales person trying to make a sale to a potential buyer, you can
become what Ruben terms “a Dramatic Strategist.” This involves a
mind shift that makes both you, the sales person as well as the
potential client both “characters” in a story. In fact, Ruben
suggests that you keep in mind that each of you would be the
main character in your own lives – each of you with a different
goal.
When there are two characters, there may be a conflict. In a
selling situation, things such as price, terms, and conditions
can become the conflicts.
Ruben suggests that you will be a more successful sales person
or marketer if you aware of both your role as a protagonist in
your own drama paradigm and your client’s role as the
protagonist in his or her own drama paradigm. Further, you
should not try to hide or minimize the conflicts of the
situation. Instead, identify and resolve these conflicts with
the client.
Make yourself identifiable to your client, just as an audience
should identify with the main character of a story. Develop the
trust and rapport with the client so that he or she sees you as
an authority and that there is a feeling of affinity between the
two of you.
This interview really presents a unique approach to
understanding human nature and dealing with conflicts in a very
imaginative way. I know you’ll enjoy it!
This audio interview consists of a 60-minute audio and an
accompanying 51-page transcript.
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14) Herschell Gordon Lewis—Author Of 20 Books On
Advertising, Writing And Direct Marketing—Reveals Secrets Of
Success In Copywriting
Even though I had heard his name for years, I never gave
Hershell much thought until I was searching for one of his
books, "World’s Greatest Direct Mail Sales Letters Of All Time."
This book is not to be confused with a similar book by Richard
Hodgson titled "The World’s Greatest Direct Mail Sales Letters
Of All Time." An interesting fact I learned about Hershell is
that within the Collector’s Plate industry he is known as the
"King of Direct Mail."
You may have seen collector’s plates advertised in the Sunday
newspaper and other widely-circulated publications. I used to
wonder why so many people invested in these plates until I
talked with Hershell personally. Hershell Gordon Lewis is a
well-connected expert who has been involved in the direct mail
industry for many years. He is the author of more than twenty
books on advertising and marketing, and is the former chairman
of BJK&E Direct.
He now heads Lewis Enterprises, a creative source. He is also
chairman of Communicomp, a full-service direct marketing agency
affiliated with True North Communications based in Fort
Lauderdale, Florida. On this audio clip, prepare to receive a
real history lesson on some amazing things. My conversation with
Hershell was one of my most interesting, illuminating talks. In
it, I take you from the days of Hershell’s first direct selling
job as a door-to-door salesman through his development and
evolution into a prestigious, powerhouse ad agency owner. This
is one talk you will feel compelled to listen to three or four
times. It is that eye opening.
This audio interview consists of a 77-minute audio and an
accompanying 52-page transcript.
*******************************************************************************************
15) Gary Halbert - - Here's A Rare Recording From A
Writing Legend In The Direct Response Mail Order Business
If you are unfamiliar with Gary Halbert, you are in for a treat.
This guy is my favorite marketing instructor on the subjects of
direct mail and how to write killer advertising copy. He
delivers marketing information in a powerful style, without all
the BS.
Gary's pre-1994 material
is hard to find. Jay Abraham has done several joint ventures
with Gary so I have run across a lot of his work. Go to my
Products page to see which Gary Halbert programs I have
available. How much would you pay to attend a Gary Halbert
seminar? Here is a recording from a Group M Marketing seminar in
Hot Springs, Arkansas, put on by Bill Myers in the early 1990s.
This audio interview consists of a 31-minute audio and an
accompanying 42-page transcript.
*******************************************************************************************
16) John Edgar - - Classified Advertising Work Smart, Make Money,
Retire Early With Two-step Classified Advertising Promotions
This is a great recording of John Eger. When John Eger speaks,
direct marketers listen. At the time of this recording, John and
his partner Phil Kratzer were the nation's leading experts on
classified advertising. John's low-cost, 2-step direct response
methods allow both large and small advertisers to test with the
least possible risk. This recording was from the Bill Myers
seminar in Hot Springs National Park, Arkansas. John presents
the secrets that have helped many work smart, make money and
retire early. This recording is from the Bill Myers direct mail
boot camp.
This audio interview consists of a 48-minute audio and an
accompanying 42-page transcript.
*******************************************************************************************
17) Taylor Trump - - When To Sue Your Copywriter-281
Pound Body Builder Spills His Gut And Reveals All He Knows About
How To Write Killer Web Site Copy
Would you like honest, no-fluff advice on internet marketing,
copywriting, mailing lists, and other business tips? Listen to
the interview with Mr. Taylor Trump, a successful copywriter,
small business management specialist, and online and offline
marketing specialist.
The purpose of this interview is to share Taylor’s success and
how you, too, can became successful by applying the internet
marketing techniques and principles he learned from marketing
experts, such as Jay Abraham, and a secret of top copywriters
that is not always obvious.
In this interview, you will learn about
* How he applied marketing principles and concepts to his first
business a
* How he made money without doing all the labor himself
“The Marketing Genius
Letter,” a newsletter to learn strategies about mining the
hidden assets of your business, as well as marketing to and
outwitting, outsmarting, and crushing your competition.
A marketing portal site with over 100,000 links to articles and
resources, general marketing information, niche marketing,
target marketing, and how to market.
Helping people get close to their dreams by offering solutions
to their problems
Value of researching your target market, knowing each customer,
prospects, or client and the actual motivations, aspirations,
and “hot buttons” of each. Using lists, direct mail successes,
and how to go about it.
You, too, can be successful with your business by learning from
Taylor Trump’s advice about Internet marketing, copywriting, and
using lists. You will then be able to help your customers get
close to their dreams by offering them the right solutions!
This audio interview consists of a 40-minute audio and an
accompanying 36-page transcript.
*******************************************************************************************
18) John Carlton - - Writing Expert - How To Make
Your Copy Sell Better Than Ever
Here is a rare recording of John Carlton from the early 1990s at
a Bill Myers seminar. John had over 10 years of copywriting
experience before this recording. He was a freelance writer who
agencies hired to do the work their own writers couldn’t do.
He has written for Jay
Abraham, Dan Kennedy, and Gary Halbert. John made big money as a
writer for some of the largest direct mailers in the world,
including Rodale Books and Boardroom. His writing brings in
millions for his clients. This is a rare recording from the
information marketing book camp in Hot Springs, Arkansas.
Check out his course,
"Kick-Ass Copywriting Secrets Of A Marketing Rebel -- An insider
shortcut guide to creating sensational ads that will supercharge
your business, your wealth, and your life even if you flunked
English!"
This audio interview consists of a 29-minute audio and an
accompanying 32-page transcript.
*******************************************************************************************
19) Joe Vitale - - How To Electrify Your Writing
Joe “Mr. Fire” Vitale is by far one of the hottest copywriters
around. But he didn’t just wake up one morning with a
million-dollar sales letter in his head. He had to study, plan,
research and test. And in this audio, you’ll hear all about how
he develops his winning sales letters and the thrill that comes
along with each success.
When Joe first started out, he was working miserable jobs
selling Chryslers and encyclopedias. He knew right away that
direct sales wasn’t for him – mainly because he could only reach
one customer at a time. He quickly found that with copywriting,
he could maximize his time by reaching thousands around the
world with the exact same effort. And that’s when the money
started pouring in.
So, if you’ve ever dreamed of the kind of success that Joe has
had, this is the interview for you because he shares all the
little-known secrets about his life, his influences and his
unusual sources of inspiration.
Key Concepts From The Interview
* How to write a surefire sales letter full of enthusiasm,
excitement and electricity
* The three most important aspects of the copywriting formula
* How to train your unconscious mind to write like a pro
* How to add “readable writing” and “plain talk” to your copy.
If you make your sales letters natural, conversational and fun
to read – your audience will likely show their appreciation with
their checkbooks
* How Joe makes more money off of e-books than he ever thought
possible – and why he’ll never go back to a traditional book
publisher again
* All about Joe’s most famous book, Hypnotic Writing – how he
came up with the idea and the title – and how he turned it into
a huge success
Joe has been studying all the great marketing experts since he
was a teenager – from the famous to the obscure. So when I asked
him who his biggest influences were, he gave me some pretty
interesting answers. So sit back and get to know Joe “Mr. Fire”
Vitale, an incredible copywriter, researcher and promoter who
will really help you spark your sales copy.
This audio interview consists of a 71-minute audio and an
accompanying 52-page transcript.
*******************************************************************************************
20) Dan Lok -- "At Last - A Website Conversion Expert Will
Take You By The Hand And Show You Step-By-Step Exactly How To
Maximize Your Internet Profits In Minimum Time!"
Widely Recognized as "The A Website Conversion Expert," Dan is
the "go-to" Internet copy genius who's created hundreds of
money-making ads and sales letters for clients in more than 49
different industries...Dan has a track record of selling over
$25.7 million of merchandise and services. If Dan is such a
wizard with words, perhaps you're wondering why you haven't
heard of him before.
It's because Dan doesn't seek out the spotlight. This "quiet
giant" keeps a low profile in an industry over-run with
self-promoting, self-proclaimed, and often self-deluded
"experts." Instead of stoking the "Lock Publicity Machine," Dan
focuses on stoking the fires of success for his small business
clients. Instead of devoting his time to his celebrity status,
he spends hour after hour, week after week, working for the
little guys... and loving it.
Dan has resuscitated copy
that was previously in "critical condition" and helped his
clients double and triple their conversion rates... some as much
as 417%.
The strategies, techniques
and psychological tactics Dan employs are irresistible to
consumers. They produce dramatic results and spell the
difference between failure and success, and between success and
"super-stardom" for his clients.
This audio interview consists of a three-part audio (Part One is
36 minutes, Part Two is 35 minutes, and Part Three is 6 minutes)
and accompanying 59-page transcript of all three audios.
*******************************************************************************************
21) Ken Ellsworth - - The Psychology of Selling: How to Use People’s
Unconscious Decision Making Process to Make the Sale
You will be energized when you listen to this two-part interview
with Ken Ellsworth. Ken is an expert in the application of
hidden persuasion techniques to increase sales. The fresh ideas
about how to motivate your prospects to buy will amaze you!
Ken’s real-life
application case studies provide a wealth of information about
how to apply psychological principles to sell and market your
products and services.
The purpose of this audio recording is to explain ….
* How to apply hidden persuasion techniques to uncover a
prospect’s unconscious buying strategy.
* How to use psychological principles to increase sales and
marketing programs.
* You will learn about
* How people unconsciously make buying decisions
* How to use psychological principles to uncover what buyers
want
* How the principles and techniques apply to one-on-one selling
and marketing programs
You’ll hear examples and case studies of application of
persuasion techniques
Be sure to listen to this two-part program to find out how you
can elicit the “Wow” factor from your customers. Whether you are
seeking fresh sales and marketing ideas or trying to get out of
a sales slump, this program will provide the techniques you can
put to immediate use to increase sales.
This audio interview consists of a two-part audio (Part One is
30 minutes and Part Two is 27 minutes) and accompanying 44-page
transcript of both audios.
