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Even though I had heard
about Herschell Gordon Lewis years, I never gave
Hershell much thought until I was searching for one of
his books, "World’s Greatest Direct Mail Sales Letters
Of All Time." This book is not to be confused with a
similar book by Richard Hodgson titled "The World’s
Greatest Direct Mail Sales Letters Of All Time." An
interesting fact I learned about Herschell Gordon
Lewis is that within the Collector’s Plate industry
he is known as the "King of Direct Mail." You may have
seen collector’s plates advertised in the Sunday
newspaper and other widely-circulated publications. I
used to wonder why so many people invested in these
plates until I talked with Hershell personally.
Hershell Gordon Lewis is a
well-connected expert who has been involved in the
direct mail industry for many years. He is the author of
more than twenty books on advertising and marketing, and
is the former chairman of BJK&E Direct. He now heads
Lewis Enterprises, a creative source.
He is also chairman of
Communicomp, a full-service direct marketing agency
affiliated with True North Communications based in Fort
Lauderdale, Florida. On this audio clip, prepare to
receive a real history lesson on some amazing things.
My conversation with
Hershell was one of my most interesting, illuminating
talks. In it, I take you from the days of Hershell’s
first direct selling job as a door-to-door salesman
through his development and evolution into a
prestigious, powerhouse ad agency owner. This is one
talk you will feel compelled to listen to three or four
times. It is that eye opening.
For 31 additional
interviews on copywriting to my copywriting interview
page.
Click here.
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