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How To Use
Social Networking To Reach
Your Target Market… And Keep Them Interested
Mari Smith is a
social networking expert who admits there’s
a “gold-rush” kind of hype surrounding
social media sites and what they can do for
marketing. While it’s true social networking
can bring tremendous results if done
correctly, it’s also true that it can be a
huge waste of time for anyone who doesn’t
know what they’re doing. So in this audio,
you’ll hear how to properly use social
networking as the strategic marketing tool
you need.
According to Mari, “when marketers move in,
users move out.” In other words, you should
look at sites like Twitter and Facebook the
same way you look at networking events. You
would never step through the door and start
handing out business cards to every stranger
there. You would build rapport and establish
connections first. Social networking is no
different. It’s about positioning and
branding without being pushy and salesman-y,
and in this audio you’ll hear exactly how to
do that.
You’ll Also Hear…
• How to use “attraction marketing” and
“curiosity marketing” in your social
networking so that you pique interest
without blatantly “selling” anything
• Exactly what gets indexed by Google on
social networking sites and how to use that
to your advantage
• How to use keywords in your messages so
that you’re never wasting space and why
you’ll want to listen for keywords in other
people’s messages too
• How to be strategic about reaching out and
asking for friends and why you should be
picky about the friends you keep
• Great reference sites that will help you
make the most of your social networking
• How to broadcast to your followers without
looking like you’re blasting Spam
• Ways to get your friends and fans to jump
off your social networking page and onto
your business website
From baby steps for the beginner to tips for
the seasoned pro, Mari’s got social
networking down to a science. Her approach,
which she calls Radical Strategic
Visibility, combines social networking with
more traditional marketing tactics for both
online and offline exposure. And in this
audio you’ll hear all about it. More Mari?
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