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There isn’t a thing Uncle Mort can’t sell. With more than 50
years of experience, he’s made his followers millions of dollars
selling business opportunities for everything from pools to
mobile brakes to highchairs. But he doesn’t just know how to
sell, he knows how to make deals, read people, negotiate for
top-dollar, expand ideas, and close.
And in this two-part interview, you’ll hear how he went from
being a poor kid in the Bronx (with nothing but a burning desire
to become somebody someday) to actually becoming one of the most
sought-after salesmen in his class – and all the lessons, tips
and tricks he learned along the way. The products being sold may
change over the years, but the art of selling doesn’t. It always
comes down to the same core principles of value and market. And
in this audio, you’ll hear all about them, and how to use them
to sell more.
Part One: Listen To
Prospects… And They’ll Tell You How To Close Them
According to Uncle Mort, there are two things you have to do in
order to sell anything successfully – know the business and the
product you’re dealing with, and listen to people. If you know
the terminology and the features of your product and are sincere
and professional, you’re pretty much halfway there. But if you
listen to people and ask the right questions, Uncle Mort says
they’ll tell you exactly how to close them.
In other words, they want you to sell them, and they’ll usually
tell you how if you listen right. So in Part One of this audio,
you’ll hear stories that illustrate exactly how Uncle Mort does
it. You’ll also hear…
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The fastest known way to blow a deal – selling after the close –
what that means and how to avoid it
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The 3 craziest media stunts Uncle Mort ever did to get attention
– and why they worked so well
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The number-one factor when it comes to sales – exclusivity – and
ways to make sure you maintain that at all costs
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The single biggest lesson Uncle Mort learned when he tried to
sell Vespa scooters in the wrong neighborhood – is location
really that important when it comes to maximizing sales?
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The “can’t miss” way Uncle Mort turns customers into personal
friends that he “gives a great deal” to
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The only time you should definitely walk away from a deal and
examples of when Uncle Mort did it and why
Part Two:
Little-Known Ways To Find
Unexploited Opportunities And Negotiate The Best Deals
When it comes to negotiating, Uncle Mort says it all comes down
to value. There are certain criteria you can look for to know
for certain that you have a product or an idea that has value,
makes sense, and is marketable. And in Part Two, you’ll hear how
to analyze what you have so you know where it’s going.
But value doesn’t just pertain to products. You are also part of
the equation, so you need to know your own worth and value that
you bring to the table. And in this audio, you’ll hear what that
means and how to make sure you’re always negotiating with that
in mind. You’ll also hear…
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Examples of when to take stock options as part of a deal, and
how to make sure it’s all spelled out so you don’t get screwed
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What Uncle Mort calls “The Father Syndrome,” why so many
businesses suffer from it, and what to do if you see it in one
of your potential partners
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All about the time Uncle Mort found himself in the middle of an
FBI investigation – why he wasn’t worried, and the 4 things he
says you need to remember about sales ethics in order to “avoid
the heat”
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The one phrase to repeat to yourself during a negotiation so you
never lose sight of your worth
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The strangest antique products and business opportunities Uncle
Mort has hustled over the years – and an insider’s look at how
he made serious money – with even the craziest of ideas
Uncle Mort says you can know all the principles and formulas for
selling in the world, but if you don’t get off the couch and try
something, it won’t mean much. Mort is 81 years old so he says
he doesn’t have time for slow sales. He’s gotten to the point
where he’s looking for people and opportunities that grow money
fast. And in this audio, you’ll hear how he does it and how you
can do it too.
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